Apple Launches New 'Stickers' Advert For MacBook Air

22 July 2014

Apple:

With up to 12 hours of battery life, an incredibly thin and light design, and fast all-flash storage, what’s not to love?

This is a really cool video. It’s closer to an iPod commercial from a decade ago than anything Apple has done recently. I think part of the brilliance stems from the fact that the ad focuses on the stickers, an accessory Apple doesn’t even sell. The laptop is almost an afterthought, a given. It states ‘we are on top’, in a way that doesn’t feel boastful or brash.