The A8X In The iPad Air 2

22 October 2014

Daring Fireball:

But Geekbench only measures CPU performance — year-over-year, the iPad Air 2 is even more impressive in terms of GPU performance. Apple claims, “The A8X chip has an astonishing 2.5 times the graphics performance of the A7 chip,” and from what I’ve seen, that’s true.

The iPad is no longer following in the wake of the iPhone, performance- and specs-wise. It’s forging ahead. With 2 GB of RAM, it’s a year ahead of the iPhone (we hope) in that department. Performance-wise it’s fast enough to replace a MacBook Air for many, many people. The demos that Apple chose for last week’s event — the Pixelmator image editor and Replay real-time video editor — emphasize that. Those are performance-heavy tasks, and the iPad Air 2 handled them with aplomb.

The gap between the iPad’s hardware capabilities and iOS’ software capabilities grows further. Apple isn’t known for overspeccing their devices. There’s something we aren’t seeing yet, for sure.

Apple's October Event

16 October 2014

I think the Mac changes are good. Great, even. The Retina iMac is a technical feat of engineering and well priced, at that. You need to pay more than $2499, but I don’t think it is unreasonably costly considering the quality of display it includes. Whether the GPU can hold up to the task is another matter.1

However, on the iPad side, I don’t think Apple is deserved of any praise. The iPad mini lineup is a literal disgrace. On the low end, Apple is still selling the A5 Mini. The iPad mini 3 doesn’t even deserve a numerical designation. It’s exactly the same product with Touch ID. Not updating the internals at all is insane to me. One of the most compelling aspects of the 2013 Mini was the fact it was identical to the Air in performance, just smaller. That nicety is gone completely with this generation. Even Apple didn’t care for the thing, giving the new Mini only a fleeting mention on stage.

With the Air 2, it’s obviously difficult to make products drastically better every year. The Air 2 is an incremental improvement when I feel like it needed something spectacular. Don’t ask me what that amazing thing is, because I don’t know. The delta between the iPad 4 and the iPad Air 2 is really not that large, given the timeframe. In January, I said that “iPad hardware is outstripping the capabilities of the OS it runs”. With the A8X, that disparity has widened still. I continue to believe Apple will unveil a new split-screen environment for iPad multitasking soon and it is a real shame that it wasn’t ready for today’s event.

And yeah … 16 GB is a joke.

1 Obviously, the GPU can power it but is it noisy? Do the fans go ballistic if you try and do basic tasks, churning through 14 million pixels?

eBay Now Ships Goods Internationally, Sellers Only Pay Domestic Postage Fees

16 October 2014


The Global Shipping Programme is an easy way for business and private sellers to reach millions more buyers with minimal changes to your current processes. This new programme is designed for sellers who don’t currently offer international postage on listings.

The Global Shipping Programme works by automatically showing international postage costs on your eligible listings to prospective buyers in other countries at no additional cost to you. Your items will be available first to buyers from selected EU countries and later in 2014 to buyers in selected non-EU countries.

I can’t comment on whether or not this is bottom-line profitable for eBay, but I do know that this is spectacularly executed. I haven’t written something on this blog for a week1, but this cold-call email compelled me to write.

Obviously, eBay drives more bids, more sellers and more money to flow through its service by encouraging international postage, but that’s not what I want to talk about. It’s the execution that is genius.

As long as a seller shipped domestically before, almost nothing changes in the workflow to participate in this program. eBay takes on the responsibility of not only shipping the items, but also calculating the various regional prices. eBay manages customer information and sends the seller a proxy domestic address, just like a normal domestic auction. The seller posts the package to eBay and eBay ships it to its final international destination.

This means the seller only pays domestic shipping charges to eBay. eBay recoups its expenditure through the additional P&P costs that the buyer is already used to seeing.

In fact, the process is so transparent that eBay can (and is) automatically enrolling sellers into the scheme without being obnoxious. eBay isn’t asking the seller to take on any additional responsibility, so there’s no penalty for the seller to be part of the scheme.

The efficient reallocation of resources here, where eBay is pooling individuals to take advantage of its economies of scale in distribution, is just sublime. This is what you call an elegant product change.

1 I’m sure that will change later today.

Apple Watch To Feature On Cover Of Vogue China

10 October 2014

The Business of Fashion:

Apple organised a high-profile dinner for 250 fashion insiders, co-hosted by Azzedine Alaïa, Marc Newson and Jonathan Ive. But the guest of honour was the Apple Watch, several versions of which were displayed in a case right in the middle of the dinner venue, a space normally used as Mr Alaïa’s showroom. On their way out, guests were given exclusive images of the product, shot by Davis Sims and styled by Karl Templer, the very duo behind the Apple Watch’s fashion editorial debut on the wrist of Chinese supermodel Liu Wen in Vogue China.

The photography is nice, but notice how every picture shows the Apple Watch from a top-down perspective. At no point do the shots show the side of the device, where the thickness is noticeable. It concerns me a little that the photographers made a seemingly-conscious effort to conceal the depth of the Watch. On the flip side, the post also includes an interview with Vogue China’s editor and she seems to love how it looks …

Apple To Announce New iPads And Macs On October 16th

4 October 2014


Apple has a few more new products to unveil before the year is out, and it plans to show them off in a couple weeks. Sources tell Code/red the company will hold its next special event on Thursday, Oct. 16 — not the 21st. Headlining the gathering: The latest updates to its iPad line, along with those new iMacs that 9to5Mac told us about earlier this week. Also: OS X Yosemite. Given the breadth and spectacle of Apple’s September event, this one will be a more laid-back affair held at the company’s Town Hall Auditorium in Cupertino, without any mysterious white structures and awkward one-song concerts. Apple declined comment.

Unlike the September event, which had a ‘theme’ linking the announcements together, this October event is more like a hodge-podge of miscellany. Not that is a bad thing, but there’s nothing standout that I am avidly waiting to see announced due this month.

The new iPads seem lacklustre in terms of hardware — Touch ID, anti-reflective screen coating, A8. I’m hoping Apple will demo1 its split-screen multitasking implementation for iPad, although I fear they may save that for next year to show off alongside the 12.9 inch iPad.

1 “Demo” … not necessarily release immediately. 

Marc Newson Working On Specific Part-Time Project For Apple

2 October 2014


Amy Frearson: You’ve taken on quite a major role with Apple, do you think you’ll still have time to work on these kinds of project as well?
Marc Newson: Yes absolutely, because my role at Apple doesn’t necessitate all of my time and that was for very specific reasons, so absolutely, my company still exists and I remain based in the UK.
Amy Frearson: And can you tell me what you’re working on at Apple?
Marc Newson: Not really! Sorry!
Mark van Iterson: They’ll fire him immediately if he does.
Marc Newson: And I’ve only just started!
Amy Frearson: Can you tell me if you were involved in the watch design?
Marc Newson: Apparently I can’t.
PR Lady: Sorry we can’t answer that, sorry.

Let me translate. “Apparently, I can’t” means yes, Newson did have input on Apple Watch. In regard to his current ‘special project’, who knows? Maybe it’s just some structure for Apple Campus 2 … maybe it’s for another fashion iProduct1 in the pipeline.

1 The colloquial iProduct (to mean any new Apple hardware) doesn’t really work anymore, now that Apple is moving away from the ‘i’ prefix.

iOS 8.0.1 Disables Cellular Connectivity And Touch ID For iPhone 6 And iPhone 6 Plus

24 September 2014


Many users are reporting that cellular functions and Touch ID are no longer working post update, so we would recommend holding off until further notice. Many who have updated their iPhone 4S, iPhone 5, and iPhone 5s are reporting no problems, so it appears this problem is likely confined to iPhone 6 and 6 Plus.

This obviously shouldn’t have happened. I’m not sure how this got through QA, but I don’t really care. What matters is if a bug of this ilk recurs again, in the future. Then you can say Apple has structural problems as an organisation. Isolated incidents are not signs of poor management — they are (in most cases) genuine mistakes.

Apple Airs 'Huge' And 'Camera' iPhone Ads

23 September 2014


Apple has started airing two new iPhone 6 ads starring the duo of Jimmy Fallon and Justin Timberlake. Tim Cook unveiled two ads starring the pair during the iPhone 6 announcement earlier this month with ads that focused on the Health application and size of the phone.

The new ads, dubbed “Huge” and “Camera” started hitting airwaves tonight and focus once again on the size of the display and the upgraded cameras with enhanced image stabilization, slow-motion and time-lapse capabilities.

The idea of these ads is clever, but I don’t think they have been executed very well. Camera is decent, but Huge is cringe-worthy. Timberlake’s repetition of “It’s huge!” comes across as an insult. On top of that, these ads don’t scale well geographically. The ad requires you to recognise who is speaking.1 You couldn’t play the same ad in the UK, for instance. Nobody knows who Jimmy Fallon is over here.

1 Which made the prolonged silence when Cook asked ‘Do you know who they are?’ at the iPhone event even more awkward.

Apple Pulls HealthKit Apps Due To iOS 8 Bug

18 September 2014

Apple, via Tim Bradshaw:

“We discovered a bug that prevents us from making HealthKit apps available on iOS 8 today. We’re working quickly to have the bug fixed in a software update and have HealthKit apps available by the end of the month.”

A lot of iOS features have been pushed back from the main 8.0 launch, more than usual. I’m not sure if this signifies anything untoward, but it’s definitely strange. Apple has prepped HealthKit ads for the iPhone 6 launch … they certainly weren’t expecting last-minute difficulties.

Matthew Panzarino Takes The iPhone 6 To Disneyland

17 September 2014


Both cameras shot well in good light, with great performance in super bright sun. Especially welcome were their ability to capture even bright reds like Mrs. Incredible’s costume (shot with iPhone 6).

Solid, bright reds are notoriously difficult for image sensors to capture but both iPhones handled them well.

Apple has made significant improvements to its ISP (Image Signal Processor) which have resulted in apparent gains in sharpness, color rendition and low-light performance. The iPhone 6 and iPhone 6 Plus are the best smartphone cameras I’ve ever used, and approach the best point-and-shoot cameras I’ve ever shot.

I was really impressed by this picture. The red is vibrant and deep and the outlines are super-crisp. It also helps the picture is relatable. It’s not framed or staged. Panzarino is at Disneyland, taking photos of his daughter. I can connect with it much better than the sample images posted in other reviews.

Apple Watch Battery Life 'About A Day'

11 September 2014


Sources tell me that Apple isn’t yet happy with the watch’s battery life, which isn’t going to break any industry standards. “It’s about a day right now,” said one, adding that Apple is working on various modifications ahead of the device’s 2015 launch to improve it. Reached for comment, Apple spokeswoman Nat Kerris declined to provide an estimate on expected battery life, but said the company expects users will charge their Apple Watches once daily. “There’s a lot of new technology packed into Apple Watch and we think people will love using it throughout the day,” Kerris said. “We anticipate that people will charge nightly which is why we designed an innovative charging solution that combines our MagSafe technology and inductive charging.”

It goes without saying that higher battery life is always better. However, in most instances, one day battery life is all you need. Use through the day … charge at night. Apple clearly scrapped its sleep tracking features for this version because otherwise there would be no good time to charge it. You don’t want to unstrap something at midday just to ensure it can track your sleep patterns in the evening. There’s a natural cycle of how human beings live and the Watch mirrors that. I think 24 hours of longevity is perfectly acceptable.

Engadget Reviews The Neptune Pine Smartwatch

8 September 2014


All the social networks I tried didn’t feel terrible. In fact, some of them were very positive experiences. In particular, Twitter and Instagram worked really well.

Granted, I haven’t used one of these things personally, but there is no way I could described that Instagram interface as a “positive experience”. It’s horrid. This is the definition of a phone on your wrist — a conceptual disaster.

Smartwatches succeed when they do enough things that phones can’t do or are bad at doing. I always come back to how Jobs introduced the iPad, clearly placing the iPad as better than both a phone and a laptop in several key areas. The same thing applies to the watch. The obvious example is the health sensor tracking — phones don’t have contact to the skin so they can’t do that stuff.

That’s what I’m most looking for on Tuesday; what else has Apple done to make the iWatch superior to an iPhone. Health tracking alone isn’t enough.

TwitPic Shutting Down

5 September 2014


Twitpic will be shutting down September 25th. You will be able to export all your photos and videos. We’ll let everyone know when this feature is live in the next few days.

This is an unexpected and hard announcement for us to make and we want to lay out what led us to this decision.

Unfortunately we do not have the resources to fend off a large company like Twitter to maintain our mark which we believe whole heartedly is rightfully ours. Therefore, we have decided to shut down Twitpic.

I think there is an ulterior motive here. If Twitpic was a booming success, the owners could change the name and carry on as normal. I have to believe that the real reason for the shutdown is that has sucked TwitPic out of the market.1 The trademark dispute was simply the last nail in the coffin, and gives TwitPic a face-saving way of giving up.

1 TwitPic’s owners must have known that Twitter would integrate photos natively, eventually. It was only a matter of time.

Samsung Gear S

3 September 2014


Samsung announced its new curved-display smartwatch last week, but today we were able to get up-close and personal with the new wearable. Unlike most smartwatches, the Gear S has two very special features. The first is a curved 2-inch, AMOLED display, and the second is 3G connectivity, allowing the smart watch to be used independent of a smartphone.

The curved display measures in at a 260×480 resolution, and under the hood you’ll find a GPS sensor, an accelerometer, gyroscope, UV detector, barometer, and heart rate monitor, alongside 4GB of internal storage and 512MB of RAM. It’s all powered by a dual-core 1.0 GHz processor and Tizen, Samsung’s own mobile operating system.

The Gear S has a 3G radio in it, so it can actually operate without a tethered phone giving it network access. This cuts battery life significantly of course, but as I was speculating on Twitter, smartwatches might be able to get away with ‘only’ one-day battery.

I like the conceptual design of this watch as well. My hypothetical iWatch is basically a band that has an integrated — seamless — curved display. The Gear S’s face is not too far off what I imagine. The main difference here is that the screen is still separated from the band — I think the iWatch would be made such that it look like all one part, with the screen inline to the body.

Recode Reports iWatch Likely Not Shipping Until 2015

29 August 2014


So that new wearable device Apple is introducing on September 9? It’s going to be a while before anyone is actually wearing it. Sources in position to know tell me it won’t arrive at market for a few months. “It’s not shipping anytime soon,” said one. So when does Apple plan to ship its eagerly anticipated wearable? That’s not clear, but my understanding is that we’re unlikely to see it at retail until after the holiday season — think early 2015. Disappointing news for anyone hoping to put the device in a stocking come Christmas, but not unprecedented. Remember, Apple didn’t ship the first iPhone until six months after its January unveiling. Which is not to say that the gap between announcement and ship date will be that long, just that it would be unwise to expect preorders for the device to begin on the Friday following its unveiling. Apple declined to comment.

My ‘sneak peek’ theory just got a lot more weight behind it. I was modelling for a late November launch, in limited quantities, however. ‘Early 2015’ sounds more like January. This sort of breaches Tim Cook’s famous proclamation, but it’s definitely ambiguous enough for Apple to claim they still met their self-imposed deadline.1

1 By conflating an announcement with a release.

iWatch Likely To Be Shown Off On September 9th

28 August 2014


Remember back in June when I said Apple hoped to schedule a special event in October to show off a new wearable device? Remember how I also said this: “Could things change between now and fall? That’s certainly possible.” Turns out that was a prescient hedge, because things have changed. Apple now plans to unveil a new wearable alongside the two next-generation iPhones we told you the company will debut on September 9th.

There is no way this watch/band/thing is being released in September, although that’s not what is surprising. If you look at history, the iPad was announced in January and released in April. The iPhone was announced in January and released in June.

What’s surprising is the announcement in September, alongside the new (big deal) iPhones. Apple has no clear motivation to rush an announcement — they could easily wait until October (just like their original plan that Packzwoski reported on a few weeks ago).

You could argue that coupling the products at the event is a sign that the iPhone and iWatch are meant to go together, like the iWatch is some ‘minor’ accessory. I just can’t get behind that, though. The whole community has been hyping this product for a long time now. If expectations were inflated, I think Apple’s PR team would have got the word out by now. They haven’t. This product is a big deal.

So, here is my guess, the iWatch is demoed in September but only briefly. The star of the show will be the phones. Needless to say, release information for the watch will also not be available. (Think how the Mac Pro was a sneak peek at WWDC). Then, in October, Apple can finalise details and really get the marketing train pushing for the watch’s public debut — I’m guessing late November. This gives people a taste of Apple’s trump card1, but September is still firmly cemented as iPhone month.

1 Announcing early does not affect Apple financially. There is nothing to cannibalise.

« Older