The New York Times Profiles Tim Cook

15 June 2014

New York Times:

Jonathan Ive, the head of design at Apple and a name nearly as adored by its followers as Steve Jobs, says Mr. Cook has not neglected the company’s central mission: innovation. “Honestly, I don’t think anything’s changed,” he said. And that includes the clamor for some exciting new thing. “People felt exactly the same way when we were working on the iPhone,” Mr. Ive added.

“It is hard for all of us to be patient,” Mr. Ive said. “It was hard for Steve. It is hard for Tim.”

Weirdly, whilst Cook declined to comment, Ive agreed to participate and offered a couple of choice quotes for the Times’ piece. Unfortunately, that’s the only needle in the haystack. The rest of the article is a combination of unjustified criticism and repetitive storytelling. After the strong portfolio of new ‘stuff’ Apple presented at WWDC, comments about Apple’s staleness feel weak.