Nike To Stop Making Wearable Fitness Bands

19 April 2014


Nike is gearing up to shutter its wearable-hardware efforts, and the sportswear company this week fired the majority of the team responsible for the development of its FuelBand fitness tracker, a person familiar with the matter told CNET.

I bet Tim Cook is happy.1 No potential for awkward encounters at Nike board meeting anymore.

1 Not that I think he had anything to do with this.