USA Today Interviews Federighi And Ive

19 September 2013

USA Today:

And if that next new and better thing really and truly couldn’t be a technological device, Sir Jonathan, what would it be instead?

Ive mulls.

“I’d like to design cups.”

Cups?

“Cups.”

With handles or without?

“Ah,” he says with a grin. “That’s for me to know.”

And, judging from Ive’s track record, for the rest of the world to buy.

This is a great interview, in two respects. Not only does it show Apple in a good light, but it is also enjoyable to read.