19 September 2013USA Today:
And if that next new and better thing really and truly couldn’t be a technological device, Sir Jonathan, what would it be instead?
“I’d like to design cups.”
With handles or without?
“Ah,” he says with a grin. “That’s for me to know.”
And, judging from Ive’s track record, for the rest of the world to buy.
This is a great interview, in two respects. Not only does it show Apple in a good light, but it is also enjoyable to read.