DisplaySearch Vice President Speculates On iWatch Screen Sizes

13 November 2013

Korea Herald:

Apple’s wearable iWatch is expected to come with a 1.7-inch OLED display for men’s watches and a 1.3-inch OLED screen for women, David Hsieh, DisplaySearch’s Vice President of the Greater China Market, said at a conference today in Taiwan, citing Apple sources.

If Apple launches two sizes of smartwatch simultaneously, I don’t think the positioning will centre around gender. That isn’t Apple’s style.1 Some men will like small watches, some women will like bigger ones. As a society, we don’t know yet what is considered socially acceptable.

When the iPhone launched in 2007, the screen was seen as overly big. In fact, Apple had to use oversized hand models to portray the iPhone as small in the marketing. By 2011, the iPhone’s 3.5 inch screen size was perceived as small.

By starting the iWatch on two sizes, Apple can effectively double its chances of correctly guessing what consumers will consider as fashionable at the beginning of the product roadmap, rather than having to adjust a few generations later.

1 The iPhone 5c colour palette is very gender ambiguous, for instance.