17 August 20139to5Mac:
Some examples of companies include Hallmark, Siemens Energy, and Sonic Automotive. The most notable part about this campaign is that Apple describes the company tools prior to iPad adoption and how the companies converted their tools to iPad apps. It seems that this new push is designed to demonstrate to businesses that the iPad could replace many of the legacy devices and technologies used by businesses today.
Purpose-built applications are, albeit slowly, killing the spreadsheet in enterprise.