13 September 20139to5Mac:
Starting on September 17th, customers visiting both the general China Apple website and the Hong Kong Apple website will be able to reserve either an iPhone 5s or an iPhone 5c for pickup at an Apple Store. In line with the official launch date of the new devices, the pickups will begin on September 20th.
Well, that sucks for everyone not in China.1
1 In other words, me.