Eye-Tracking Cameras Being Developed For Use In Shops

13 May 2013

New Scientist:

No more sneaking peeks at toys in the mall: SideWays, a new eye-tracking device, will catch you at it. As soon as you walk up to it, it automatically starts tracking what you peer at – which could allow shop owners to show you adverts on a video screen for products that you seem interested in.

When everything’s tracking you, nothing will be.