Apple Acquired Book Analysis Company Earlier In The Year

26 July 2014


TechCrunch has learned that Apple has made another acquisition, one that it is using to boost its e-books effort and “beat Amazon at its own game.” It has bought BookLamp, a startup based out of Boise, Idaho, that developed big data-style book analytics services.

I’m not quite sure what ‘beating Amazon at its own game’ entails, but from the outside, iBooks has always seemed like a runt in the litter.1 Apple pays as much attention to books as they do podcasts, yet they push iBooks as a mainstream operating system feature. Crucially, books costs money. Users expect more from stuff that they pay for and today Apple doesn’t really deliver.

1 Up until about September 2009, the iPad wasn’t even going to ship with an iBooks app. It became a focus very late in the cycle.