Apple No Longer Wants To Be Associated With "EPEAT"

7 July 2012

CIO Journal:

In order to meet the standards, recyclers need to be able to easily disassemble products, with common tools, to separate toxic components, like batteries. The standards were created jointly by manufacturers, including Apple, advocacy groups and government agencies. Frisbee says an Apple staff member told him at the end of June that the company no longer wanted Apple computers to be listed as EPEAT certified.

“They said their design direction was no longer consistent with the EPEAT requirements,“ Frisbee said. The company did not elaborate, Frisbee said. “They were important supporters and we are disappointed that they don’t want their products measured by this standard anymore.”

Apple used to promote their EPEAT awards heavily at keynotes. Their wish to disassociate themselves with it must indicate that more products akin to the new MacBook Pro, are incoming.