17 December 20139to5Mac:
As is tradition, Apple is airing a new holiday commercial this evening, this time highlighting the iPhone 5s, its movie making capabilities, and AirPlay with the Apple TV. The ad is set to the tune of “Have Yourself A Merry Little Christmas”. As you may recall, last year Apple highlighted the iPad and FaceTime, with an ad set to “I’ll Be Home For Christmas”. In 2011, Apple featured Siri and the then-new iPhone 4S.
This year’s ad takes an entirely different approach, focusing on the iPhone and real world usage scenarios for it.
I think the pace is too slow for a ‘jolly’ Christmas commercial. Not enough happens. It’s not ‘bad’, but I don’t think it’s very memorable or provoking. I much preferred last year’s holiday ad.