Apple Inc. won $539 million from Samsung Electronics Co. in the final throes of the companies’ U.S. court struggle over smartphone technology, seven years after the start of a global patent battle.
Apple sought about $1 billion in a retrial of a case that originally produced a verdict of that amount in 2012, while Samsung argued it should pay only $28 million this time.
I don’t care about the monetary value of this stuff. I’m sure Samsung and Apple don’t either; lawyer fees of an eight-year long legal case of this magnitude must already sum into the hundreds of millions of dollars. What Apple argued is that the infringement covers the full value of the copycat phones, not merely the value of the constituent components that cause the infringement. The jury sided with Apple on that, and I do too.
What’s great about this lawsuit is that it has dragged on for so long, the industry landscape has changed so much. Modern Samsung phones do not try and look like an iPhone at all. They have their own brand, their own style. A Galaxy S9 does not look like an iPhone 8 or an iPhone X. They are distinct offerings, and that’s great. In fact, whilst almost all other Android phone manufacturers have jumped on the notch screen design to leech off of the iPhone X’s curtails, Samsung defiantly treads a different path.
All Google accounts receive 15GB of free storage, with the first paid tier starting at $1.99 per month for 100GB. Under “Google One” this is not changing, but there is a new 200GB tier for $2.99. Meanwhile, instead of getting only a terabyte, $9.99 a month now provides 2TB of storage.
The upgrade to two terabytes on the $9.99 plan matches what Apple has offered for a while, and the 200 GB plan is priced the same. Google users can also now share their storage plans with up to five family members. I use Apple’s family sharing which shares our iCloud storage with up to six people.
I think it’s noteworthy that the Google Drive paid plans aren’t cheaper than the Apple offerings. In fact, Apple’s cheapest paid plan is $0.99/month for 50 GB whereas Google’s first paid tier is $1.99 for 100 GB. Clearly, Apple isn’t price-gouging its premium users. Where Google continues to lead is in the free tier. Versus iCloud’s infamous 5 GB, Google accounts get 15 GB for free on top of other perks like unlimited photo uploads in Google Photos. What makes this even more maddening is Google will give this storage to anyone, regardless of whether they have bought Google hardware or not.
Apple currently lets anyone trial iWork for iCloud with a 1 GB storage bucket. If you associate the Apple ID with an Apple device, it gets upgraded to 5 GB. If you buy a second-hand iPad from 2013, you can get 5 GB. If you buy a brand new $1000+ iPhone X, you get 5 GB.
There are some asterisks attached to Google’s free offering, whether that is resolution caps on photos and videos, data-mined ads, or whatever else. It’s all insignificant. There’s no way to reconcile this apart from saying Apple is too stingy to free cloud users — remembering that free users make up the majority of iOS device users. It’s saddening that the premise of an article I wrote in 2014 continues to hold.
I really, really, hope Apple sorts this out. Student Apple IDs now get 200 GB for free as a concession to the education market. You can argue over what is a fair number but at this point, I’ll take anything. If Apple only made the $0.99 tier the new free offering, giving away 50 GB to every Apple customer, it would make a huge difference.
This has been bugging me for a while — definitely since iOS 11 was unveiled last June and probably before then. I have no clue what Apple’s strategy is with their iOS app icon sets, other than to resign myself to the truth that there isn’t one. For simplicity, I’m focusing on just the share icon in this post (what Apple formally calls the ‘action’ button) but these criticisms apply much more widely.
iOS 7 infamously introduced 1px line icons for toolbars with geometric, boxy, shapes. Like all of iOS 7, this was a controversial shift from what came before it, but Apple did apply it consistently. Every bar icon in every app was transmogrified into this house style. The share button was simplified to a square with an arrow pointing out of it; this remains the system default today. Regardless of what you thought about the sterilisation, the pixel strokes complemented the restrained shadows and super-thin font choices of the original iOS 7 design.
Community response to this radical redesign was very split; I recall hating most of it. It didn’t seem like Apple was dead set on it either. Over time, Apple retracted some of these things. The font became less whisper-thin, popovers and other logical layers incorporated real drop shadows. The synergies with the icon set began to disappear.
There was divergence from the beginning with the Notes and Reminders apps, which inexplicably retained paper background textures. To further the realism, a letterpress effect was applied to the bar icons. You can see the normal share icon above third from the left, and the Notes version with inner shadows at the end-but-one position in the row.
Then, in iOS 9, Apple began to re-introduce pill buttons to iOS — buttons with background platters to indicate you can press them down — as well as bolder fonts in some new apps like Maps and News. They also emboldened some of the icons to match; you can see the Maps share button glyph on the far right of the collage. Apple made a whole new typeface, San Francisco, and it became the global system font. Weirdly, most icons and glyph were not changed at all despite a premise of iOS 7 being that the icons were supposedly symbiotically decided to match the typography.
iOS 10 added the Home app. It adopted what appeared to be the modern app appearance; bolder fonts aplenty and bubbly accessory tiles replete with filled, rounded, icons. In the toolbar, the ‘add’ and list symbols use thicker line weights. Still, most of the default suite of apps didn’t change.
iOS 11 pushed this further with several apps getting new tab-bar icons in the rounded style. Yet, other icons were not emboldened even with the same app. The Photos app has bubbly tab bar glyphs now, but if you tap into an image all those action icons are the same as what was present in iOS 7.
So, maybe the pattern is tab bar icons are rounded, but toolbar icons should stay as geometric line representations? The dramatic overhaul of the Podcasts and App Store in iOS 11 disagree. They have modern tab bar icons and modern glyphs. In fact, they have share icons that are not just curved shapes, but also two-tone. The arrow is opaque blue whilst the box is a lighter, desaturated, colour. See this in position 2 and 5. These are the only apps to have this variation of icon style currently.
Incredibly, that’s not the end of the story. iBooks in iOS 11 upgraded all of its toolbar icons to be bolded and rounded. This results in the first share icon in the row, which is my personal favourite. It’s bringing the essence of iOS 7 into a more sane balance of simplicity and elegance. It creates an icon that is more inviting, friendlier and visually more pleasing.
You may be wondering what the white-on-black icon is. That’s the share icon from Clips, from the 2.0 version released post iOS 11’s debut. It brings yet another genetic mutation into the mix; bold and round, but not as round as the other round iOS 11 icons. This might be my second favourite of the bunch; it’s also the one that reminds me the most of the iOS 6 era. I’m ignoring the differences in colour palette for all of these comparisons of course, it’s perfectly acceptable for each app’s tint and theme to influence the icon’s appearance.
My gripe is there is no consistency, no structure or logic to this. Apps introduced later sometimes use rounded icons, sometimes not, sometimes create all-new custom glyphs of their own. Incredulously, you could open flagship apps like Messages, Mail and Safari1 and have no idea Apple was even playing with bold icons as a conceptual change. These apps adopted the iOS 11 large bold navigation bar title formats, but their icons and glyphs have stagnated for more than four years at this point.
All the icons I’ve showed you here are from Apple’s built-in default apps. I expect them to set the standard for the iOS design language … but the reality is far from a perfect point. It’s scattershot, it’s a mess of competing visions. I couldn’t say what Apple’s human interface team wants the share icon to look like, let alone the structure and experience of iOS apps as a whole. Everything is in disarray.
1 Forgive me some narrative license: the controls in the Safari address bar have been given bolder line stroke weights in the last couple of years. Don’t bother looking anywhere else.
“We’re thrilled to report our best March quarter ever, with strong revenue growth in iPhone, Services and Wearables,” said Tim Cook, Apple’s CEO. “Customers chose iPhone X more than any other iPhone each week in the March quarter, just as they did following its launch in the December quarter. We also grew revenue in all of our geographic segments, with over 20% growth in Greater China and Japan.”
If you followed a through-line of iPhone sales between today and two years ago, raw units sold have gone nowhere. If you compare back to 2015, the strength of the iPhone 6 cycle results in an even worse headline compare: iPhone devices sold are down about 15% since then. What keeps Apple’s financials in check is sustained rises in average revenue per phone. It’s really impressive that iPhone X continues to be the most popular model. This time next year, I predict that year-over-year unit sales rise but total revenue grows disproportionately less, with the mix shifting back towards Apple’s normal iPhone ASP levels as customers favour the cheaper 6.1-inch LCD phone. Don’t forget that Apple’s normal ASP levels are only ‘normal’ relative to Apple itself; the rest of the smartphone manufacturers would roll over if they could achieve anything close to that.
This quarter is definitely a case of over-bearish analysts dragging down expectations. I was surprised to see Apple’s guidance for next quarter is also comfortably above consensus estimates. What’s particularly interesting to me is reconciling the reports of weakened component demand with the stable sales, especially looking at Samsung’s OLED smartphone panel factory underutilisation. Did Apple expect the iPhone X to do even better than it did?
The discontinuation of the AirPort router line is one of those tricky Apple topics where I struggle to see a clear-cut ‘correct’ reaction. There are plenty of reasons to be upset and plenty of reasons to justify Apple’s decision making, and I do not think there is an obvious winner of the debate.
WiFi is critically important to all of Apple’s products. If you are using an Apple product at home, you are using a WiFi router, probably all day long. And what do most Apple customers use? A free/bundled router from their broadband provider, built to be as cheap as possible with little care for elegance or usability. There’s a magnetic compulsion to the market for the company that wants to control the entire customer experience with integrated devices that make using them all simpler. The Time Capsule also had a compelling secondary use as a plug-and-play disk backup device, and the Express helped extend the AirPlay music streaming ecosystem.
However, how much can Apple really effect these markets? The scope in numbers of customers is enormous, but establishing what Apple can do to differentiate itself from the bargain-basement routers from the cable company and the existing third-party WiFi router manufacturers is much harder. The biggest problems with WiFi are configuration and setup.
The AirPort devices were really good at this; you can create a network and connect to the internet with an AirPort Extreme without leaving the iPhone Settings app. And yet, these tasks are not common routines for normal people, I mean — by definition — setup only happens once. When WiFi is working, is using an AirPort product better than something from TP-Link or Netgear? Not really. AirPort range and performance will certainly beat out the freebie products but higher-end third-party (but still cheaper) equipment would generally benchmark the same or better than Apple’s offerings. As the AirPort line has languished over the last half-decade, the products have been trounced by the competition, especially as mesh systems become more popular. Even with a fresh investment, I struggle to see what Apple could today that was meaningfully ahead of the market.
Even in AirPort’s heyday, they weren’t very popular. Normal people don’t like paying for things they already have. I’ve seen plenty of people just make do with what they’ve got, in spite of crippling network black spots that I could never put up with. Apple could make the best router that ever existed and they still wouldn’t sell that many of them. Not only is that not great business, it also doesn’t help make the case that AirPort improves the experience of using iOS devices if nobody will have one in their house.
Of course, the premise of the Time Capsule is (ironically) a relic of the past. iCloud is a much better solution all-round to getting users to back up data regularly. Time Capsule was always a Mac-only accessory, too. iCloud has been Apple’s only answer for iOS data backup for a while. Now, it’s time for the Mac to formally join that party (perhaps with a full-disk iCloud Time Machine backup feature in the next macOS release).
The Express also doesn’t hold its weight as a router; I think Apple should offer an AirPlay 2 repeater but drop the WiFi stuff and make it really cheap, at least half off the $99 price tag of the ‘new’ 2012 AirPort Express. This product may indeed exist in the near term — merely without AirPort branding.
This leaves the AirPort Extreme standing on the legs of easy setup, simple iOS-integrated settings, and a pretty box. It’s a tough call but I think I see Apple’s argument for ending its life. I hope Apple launches some kind of partner program to integrate third-party router configuration into iOS WiFi Settings, giving them the primary benefit of what the AirPort line offered. Think AirPrint but for WiFi routers.
Maybe one day, the company will take another stab at it when they have a really good idea, when they can envision something that only Apple can do well. I think six years since the last update of any kind shows they were out of ideas, or at least weren’t motivated to continue it, for the time being.
For a few years, I had been repeating the same ultimatum when people asked about the fate of the AirPort product range: update it or kill it. At least, this AirPort announcement means Apple has finally divorced itself from one of its skeletons in the closet. Next up on the firing line, iPod touch, MacBook Air or Mac Mini?
This game is a particularly bad case of the free-to-play mobile game stereotype. After the first three scenes, you run out of Energy and cannot progress the story without waiting at least fifteen minutes. You read that right.
The game gives you one free Energy gem every 3 minutes and 20 seconds. To unwrap the vines, you need 5 gems. So that’s fifteen minutes of doing nothing. You have no option but to sit on this screen; the game literally doesn’t let you do anything else. You can’t escape the ‘adventure’ until it completes. A force-quit and restart takes you back to the same scene. There’s an ominous eight-hour timer ticking down at the top of the screen; who knows what that does.
I know this isn’t exactly a new trend, but the new Harry Potter game is a tentpole example of just how bad the mainstream iOS ‘games’ market has gotten.
The character creation and intro/tutorial were actually pretty cool. I was ready to be impressed. It’s very on-rails but the music is nice, they have voiceovers from some of the film cast and the visuals look great on the ultra-wide iPhone X display. You can move through environments by panning horizontally with your finger. The developers even implemented a variant on the normal iOS bouncy scrolling, with a slight camera rotation if you tried to pan beyond the extreme edges of the scene. There’s high production value here. I appreciated the attention to detail.
And then I hit the paywall. Less than ten minutes in, you are presented with a scene that you cannot progress without waiting up to half-an-hour, or fishing for your wallet. Even if you opt to do the former, the ‘game’ lets you do nothing else but wait for it to give you a free gem every three and half minutes; you need 5 total to continue on with the game. You cannot quit the scene. If you force-quit and relaunch the app, it takes you back to the same place with no escape. It’s like you are doing jail time for not handing over your cash. The Devil’s Snare setting makes for an amusing allegory.
Who knows how many times in the course of the game’s narrative that you hit one of these paywalled situations. This is one of the things that irks me the most. There’s no visibility into how much you should expect to pay. There’s technically no upper limit on what you could spend. Who knows whether the game will ‘generously’ give out free gems ad-infinitum. I wouldn’t be surprised if there was a point in the game where it stopped distributing the freebies.
Of course, if you do choose to pay to speed up the time lockout, the game doesn’t let you buy the blue gems that you need five of. You have to buy a bag of different virtual (pink-coloured) currency, with prices starting at $0.99 and going steeply upwards. In game, you convert pink gems into the blue gems which you can then actually use to do what you wanted to do in the first place.
This is a classic psychological misdirection that helps to bury the true cost. You aren’t spending real money, you aren’t spending the virtual currency that you paid for. You are spending this adjacent sum. The indirection makes it harder for people to think about exactly how much a particular action is costing them.
Playing ‘Harry Potter: Hogwarts Mystery’ ultimately constitutes a sequence of cutscenes, managing three different in-game currencies and topping up your balance with real-money purchases. I use the word “playing” very lightly indeed. Add on to all of this, this game is clearly targeted at younger audiences, and I start to feel a little sick. This is a game that Apple is featuring. I want the App Store to enforce stricter rules on what freemium games are allowed to get away with.
Currently, only Apple can provide watch faces, while some of them have content from Pixar and Disney. The reasons for the lack of third party faces can be many, including Apple’s desire to control the experience and branding as much as possible.
Code found on watchOS 4.3.1 suggests this could change in the future. A component of the NanoTimeKit framework, responsible for the watch faces, implements a developer tools server that’s probably designed to communicate with Xcode running on a Mac. One of its methods has a very interesting log message
I’m all for it. I think Apple has shown that customisation and individual personality are major selling points of the Apple Watch for customers. In the Apple Watch’s debut keynote, Tim Cook said as much: “it’s incredibly customisable, so you can find one that reflects your personal style and taste”. In the hardware, you have thousands of chassis material and band combinations to choose from. watchOS has a surprisingly plentiful number of interface options, with different modes for Dock, alternative Home Screen layouts, and countless complications and appearance styles for the faces themselves. A third-party Watch clock face store is the next big frontier in this space.
Opening up the primary interface of the Watch fits the themes of the platform. Whereas the lock screen and home screen of iOS remain uniform and locked down, with basically no user customisation opportunities beyond setting a wallpaper, watchOS has forged a different path. It makes sense that wearable devices are more adaptable. They are more personal.
What’s really fascinating about this rumour from a technical perspective is how will third-party faces be developed. What is the toolkit? The WatchKit frameworks are far too limited to support the rich, diverse, and dynamic interactions that a good Watch face would require. WatchKit is just not suited for making a clock face, at all. The introduction of a clock face SDK has to come with a new UI framework for watchOS. Something that is far closer to UIKit in freedom and flexibility. And — fingers crossed — this would be available for developers to use in Watch apps as well as clock faces.
As optimistic as I am, approach code references like this with some hesitation. A log message in a codebase does not necessarily indicate an imminent later-this-year release. This could be an engineer simply thinking ahead for plans that might not play out for a few more major releases. It doesn’t confirm that third-party clock faces are coming with watchOS 5. It does heavily imply that they are on the roadmap, somewhere on the list of todos, and Apple is serious enough about it that engineers are already thinking about how to make it work.
“We’ve been focusing on visual effects and video editing and 3D animation and music production, as well,” says Ternus. “And we’ve brought in some pretty incredible talent, really masters of their craft. And so they’re now sitting and building out workflows internally with real content and really looking for what are the bottlenecks. What are the pain points. How can we improve things. And then we take this information where we find it and we go into our architecture team and our performance architects and really drill down and figure out where is the bottleneck. Is it the OS, is it in the drivers, is it in the application, is it in the silicon, and then run it to ground to get it fixed.”
It feels a bit weird virtually clapping along to the sentiment that the biggest company in the world now knows what its customers want. It’s certainly interesting that rather than questionnaires or soliciting phone calls, Apple is actively hiring these creative professionals in-house. (You have to think at least one of these team members has already complained about the MacBook Pro’s keyboard reliability.)
I guess the danger here is that you tune too heavily towards the workflow team’s base of talent, which is currently composed of video artists, animators and music technicians. Requirements from other fields — of which the ‘pro’ market is very vast — may be de-prioritised or ignored entirely. Software development comes to mind.
Regarding the 2019 thing, it’s unfortunate but I was not surprised. At the 2017 roundtable, they explicitly said ‘not this year’. I took that to mean maybe a sneak peek at WWDC 2018 and a release in December, at the very earliest. These latest comments basically imply the same internal timeline, although now I think the chances of a June preview are even slimmer. I bet Apple is targeting a WWDC 2019 launch with the leeway to drop back to the fall, if deadlines slip.
Despite dramatic improvements to Apple Watch speed, some high profile apps have been actively pulled from watchOS over the last several months. Instagram is the latest major app to disappear from Apple Watch as part of today’s iPhone app update.
There’s no mention of the Apple Watch app being pulled in the release notes which only mentions the typical bug fixes and improvements, but updating to version 39.0 on iPhone removes Instagram for Apple Watch when paired.
Apple now enforces that any new app update must use the ‘native’ APIs for watchOS, where the app logic runs on the watch itself. This has been the model since watchOS 2. The watchOS 1 era relied on an app model where third-party code ran as an extension on the iPhone, with every user interaction requiring message passing between watch and phone over Bluetooth, if anyone has forgotten. This basically means any Watch app from 2015 that has been unmaintained can no longer reside on the App Store.
In a move that surprises almost no one, Instagram opted to ditch its Watch app entirely rather than dedicated it engineering resources to ‘modernise’ it. I expect this will be the path many developers pick, continuing the exodus of Watch apps from the store, a trend that we’ve seen for the better part of a year at this point.
I don’t want to repeat all my arguments about why WatchKit sucks; the archives exist for a reason. Simply, I love (and use) good Watch apps and WatchKit prevents developers from making good watch apps. I don’t blame these companies from abandoning watch ecosystem at the moment. If Apple doesn’t provide something better, these apps are never coming back.
For the companies that do want to stay on Watch, there is going to be a dearth of investment at least until WWDC. I think there’s a non-zero chance we see a majorly new Watch development platform in June. At least, I wouldn’t recommend to any of my clients that we start building a WatchKit app today, just in case there is a new framework in the wings.
Another facet to this story that people don’t really talk about is that you need a Watch app to offer custom Apple Watch notification interfaces for your app. The notification controller is embedded inside the Watch app binary, so if you don’t have a Watch app, you can’t provide Watch users with custom-designed alerts. This means that along with the Instagram Watch app, Watch users also lose the pretty Instagram notifications. Repeat for the other high-profile apps that have left the Watch App Store in recent months.
watchOS falls back to the generic system alerts, which lack personality, flair and functionality. It also hinders glanceability of using the Watch. Custom colours and branding allow your brain to easily discern what kind of notification you are looking at without reading the text. You’ll have to squint more at generic alerts to parse out what the device is telling you.
At a minimum, Apple needs to decouple this in watchOS 5 and allow apps to provide notification interfaces independently of a WatchKit app. People are going to say that losing custom notifications is not a big deal, but it really is. There’s a reason almost every system app uses a custom presentation for their notifications.
Apple today updated its most popular iPad with support for Apple Pencil plus even greater performance, starting at $329. The new 9.7-inch iPad and Apple Pencil give users the ability to be even more creative and productive, from sketching ideas and jotting down handwritten notes to marking up screenshots. The new iPad is more versatile and capable than ever, features a large Retina display, the A10 Fusion chip and advanced sensors that help deliver immersive augmented reality, and provides unmatched portability, ease of use and all-day battery life.
At the event this week, Apple heavily pushed this as the iPad for education. If you escape Apple’s carefully crafted PR bubble, though, I don’t think the statement holds its weight. This is the iPad that education will lean towards buying en masse, but it’s not really designed for education use.
The new entry-level iPad is not that different to the model it replaces, the first $329 iPad from a year ago. The new model adds Apple Pencil support and upgrades the SoC to the A10 chip. These changes don’t address what schools want; ruggedness, reliability, lower prices. The Pencil stylus has some potentially cool uses for student learning but how are schools with stretched budgets expected to shell out a hundred dollars for an accessory that can’t even clip onto the tablet for safekeeping. These things are prone to getting lost and damaged.
If Apple truly made an education iPad, it would take on a different form. Maybe the edges of the device would be rubberised to protect against drops. It could have permanent ridges for a screen cover to attach, in a way that is more permanent and secure than the Smart Cover magnets. Maybe it would be made of plastic to bring the price down a bit lower.
The new iPad is a great update for general consumers. I cannot wholeheartedly say that Apple is going out of their way to address the needs of the education sector.
Look at what Logitech did with the Crayon. This is an Apple Pencil at heart, it uses the same sub-pixel precise technology, wrapped in a shell that is designed to be handled by a haphazard child. Unlike the Pencil, the Crayon can’t roll around a table because it is a more squared shape. The Crayon is made of rubber and plastic, it doesn’t have an exposed Lightning connector, the cap remains attached at all times, the delicate nib is protected by a rubber surround and can’t be replaced without the use of a special tool that presumably only teachers and the school IT department would possess.
Whereas the Pencil pairs to a specific iPad over Bluetooth, the Crayon uses a single RF frequency that allows it to connect ad-hoc to any iPad sixth-generation in proximity to it. A teacher can walk round a classroom of iPads and annotate someone’s work using a single Crayon, and then instantly move on to the next student and do the same to their iPad. That’s a major usability benefit for a classroom setting.
Oh, and the Crayon is $49, half the price of an Apple Pencil. The Crayon is a digital stylus for education. It incorporates what schools desire from a tablet stylus and ticks almost all the boxes.
The new iPad is cool and great all-rounder but I think there’s plenty of scope for Apple to make an iPad SKU that is even more different, a design that prioritises the needs of schools as a top objective, the iPad equivalent of the Crayon.
Managed Apple IDs are also not as private as regular accounts. The IT administrator can change your password or delete your account. They are useful because schools can roll them out to teachers and students to use with their Apple devices.
One key feature of these Apple IDs lack is iCloud storage upgrades. There is no way for the school or the end-user to buy additional storage. The accounts are limited to 5 GB each. The low storage total means that students can’t rely on iCloud Photo Library for media syncing (iPhone video to iPad for editing) without continually having to delete content. This limit will hinder a student’s ability to store large Keynote documents in iCloud Drive. If teachers have a managed Apple ID from the school, they will face the same limitations. Again, there is no way around this. These accounts simply do not support upgrades.
These are incredibly basic changes that are critically important to expanding the appeal of iOS deployments to schools. The 5 GB storage stinginess has been written about so much as a mainstream customer complaint, but at least it is possible to pay for more. Limiting school-managed accounts to 5 GB per user, with no expansion options offered, is just crippling. Of course, Tuesday’s event at a Chicago school would be the perfect venue to address these pain points but will they? These are not fresh complaints; the problems have existed for years.
There’s no way a student can be expected to get through years of modern schooling with a 5 GB storage drive. Pushing the free tier one level higher (making 50 GB standard for everyone) would probably be enough. Apple could make special exceptions for education deployments, but it’d be nice if 50 GB became the new baseline for all Apple hardware customers. Apple would still have plenty of up-sell subscription opportunities with the higher 200 GB and 2 TB tiers, that include family sharing perks.
When technology connects with creativity, incredible ideas come to life. This summer, we invite thousands of talented minds from around the world to join us and turn their ideas into reality.
Ever since 2013, the artwork and imagery for WWDC has been very abstract. Incongruous shapes, outlines, geometric patterns, cartoon heads. 2018 is my favourite ‘WWDC look’ probably ever. Launching the webpage plays a beautiful animation of iOS and macOS widgets popping out of the graph paper surface in three dimensions, as if they were carved from glass and stone.
Despite the monochrome colour palette, it is not dull. It’s beautiful. The Messages bubble is just sitting there with transparent sides with internal reflections that define cavities in the glass. The plus-minus stepper isn’t a uniform block of glass; the symbols engraved on top refract into the internal structure. The design is as abstract as ever and yet — at the same time — very relatable. I love it.
Now, it’s possible to see the use of depth, gloss and shadows and immediately make connection to real products. The iOS 7 sterile era of design is finally being washed away! Not so fast. Very rarely do invite graphics have anything to do with the product roadmap and I would not see this as a serious clue that major visual changes are mere months away.
This year, we are expecting an iterative iOS and macOS update with focuses on underlying unification of frameworks, performance and stability. I think we are due for an aesthetics update but I don’t take these renderings as evidence that it is happening. Maybe 2019.
Kuo says that he expects Apple to release a new MacBook Air “with a lower price tag” during the second quarter of 2018, meaning we should see it sooner rather than later. The analyst expects that the more affordable MacBook Air will help push MacBook shipments up by 10-15 percent this year.
For years, critics (including me) have complained that the stagnant MacBook Air does not represent $999 worth of value anymore. Whilst it is refreshing to hear news about the product being given serious attention and the rumour technically answers the criticism, it’s not following the spirit of what people wanted. Rather than modernise its screen quality and bezel design, they are apparently making it cheaper. It’s almost like Apple is doing everything possible to not put a Retina display on the MacBook Air.
The Samsung Galaxy S9 is a straightforward update over the predecessor, it’s definitely in the same bucket as iPhone 8 as far as year-over-year change is concerned. The S8 was already leading the bezel-less design trend so external chassis changes aren’t really needed for the device to be competitive.
One flagship feature is Samsung’s Animoji ‘clone’ that strays way too far into the uncanny valley, using low-poly human models instead of cute cartoon animals. I really don’t think it is going to be received well. Apple’s strategy to bring 3D emoji to life is a much better approach. The brain is much more forgiving about a rendering of something that isn’t trying to look like the real world. Samsung’s “AR Emoji” will come across as creepy to some, and poor quality to most. Also, for some inexplicable reason, the UI for creating one of these ‘characters’ presents a paragraph of legalese to the user.
Another headline feature is the new camera which can physically change apertures based on lighting conditions. This sounds clever, and it’s certainly novel for a phone, but I’m hesitant to praise it until reviewers post photo comparisons. On the video side, Samsung is touting ‘Super Slow-mo’ video recording.
Samsung describes this as 960 FPS video, but it’s not that simple. For starters, the frame-rate is limited to 720p resolution. More significantly, the phone can only actually record at 960 FPS, for 0.2 seconds. It’s not like a normal slow-mo capture that can shoot for minutes. The S9 lets you capture a moment that lasts a fifth of a second in real world time and replay it as a six second slow-mo video.
This isn’t a useless capability, you could get some cool shots of bottle corks popping for instance, but branding it as ’960 FPS’ really stretches the truth. The phone simply can’t record 960 frames over a second. It irks me. This isn’t intended to be a one-dimensional post bashing Samsung, I would be just as upset if Apple pulled the same stunt.
When I got my HomePod last week, the setup cards prompted me to start an Apple Music trial. Despite launching in 2015, my free three months of Apple Music had not been used on my Apple ID. I am not invested in music; I don’t have eclectic tastes or favourite artists. I like anything in the charts. As a family, we buy a few compilation albums a year and that’s about it. We are content with sharing that library and listening to some stuff from YouTube.
This means, on price alone, it didn’t represent value. Our yearly spend on music is in the region of £40-50. A single Apple Music subscription is £10 a month or £120 a year. You can buy a year upfront and save £20. Either way, it’s not cheaper than our total bill from casual album purchases.
It gets worse when you consider Family Sharing. iTunes purchased can be shared for no additional charge. A family Apple Music plan is £15 a month, £180 a year. iTunes music can be shared limitlessly, it’s DRM free after all. Apple Music family tier covers six people; a little awkward for our seven-person family but workable.
All these evaluations were made before the HomePod existed of course. When I got mine, I knew I couldn’t give it a fair shot without going all in, at least giving Apple the satisfaction of finally consuming my 3 month subscription gratis.
HomePod can work with your iTunes Match library but it really does benefit from the subscription access to any song in the world. HomePod is a natural device to start an automatic personalised playlist and just let the music wash over you all day long.
I’m relatively happy with the service. Apple Music did not ruin my library of downloaded albums in iTunes. If anything, it was almost too conservative. iCloud Music Library uploaded a sizeable chunk of my library that it really didn’t need to do, including some tracks that I’m pretty sure originated from iTunes Store. For unknown reasons, these songs were not detected by the Apple Music matching algorithms. I have started manually deleting the ‘uploaded’ tracks and bringing them back to my library by adding them from the Apple Music directory.
Outside of complaints I have with the Music app (and Apple’s iOS designs) as a whole, the ‘For You’ and ‘Browse’ sections are nicely arranged. I thought I knew what Apple Music offered from my journalistic interests, but I was pleasantly surprised by the depth and breadth of curated playlists available. I think I’m Apple Music’s ideal customer in terms of my music interests; mainstream pop. Most of the recommendations are on point.
My biggest disappointment, and complaint, does not come from the smart side of Apple Music. It’s the content directory that is a let down. It’s stuck in the past, just like the iTunes Music Store. The archaic concept of a standard album and a deluxe album are still in use. It’s a digitisation of a physical CD inventory, not a modern reset.
If I stumble across ‘Shake It Off’, there’s a good chance the Music app will tell me I don’t have it in my library. I do, it’s on the Taylor Swift album ‘1989’. Of course, my library contains songs from ’1989 (Deluxe)’, not ‘1989’. This is stupid and the duplication should have died away long ago. A ‘Deluxe’ album has no need to exist on an unlimited music streaming service.
These artefacts of compact discs show up again when looking at an artist page. What a human would think of as an artist’s albums, and what Apple Music lists, are completely different. EPs, singles, specials, deluxe, originals are all shoehorned under one name ‘Albums’. There is no way to filter these out. This really makes finding what you want hard. When you know what you want to find, all this backwardly organised catalogue gets in your way.
There has to be a better method than packaging everything up with the same ‘album’ label. This is not a hard problem, I thought to myself. In fact, it’s already been solved … by Spotify. As you have probably noticed by now, I have included a graphical illustration of Apple Music’s biggest flaw alongside this article. If you can’t see it, your browser isn’t wide enough. If you are reading outside of a browser, like RSS, this probably won’t show up for you either. Use a browser. I encountered this exact scenario in my first day of using the service. I did not fabricate it.
After my trial began, I wanted to get all of Ed Sheeran’s albums into my personal library. I went to Search. I typed ‘ed sheeran’. It found his profile. I tapped the link to See All albums. I was promptly presented with a very long list of things that no human would describe as his ‘albums’. 57 individual items. It is good that all of this content is available on the service, but it should not be misappropriated as an album. With the Music app’s presentation of large artwork for each, two per row, it took me a while to scroll through and dig out what I actually was looking for. What made this harder was Sheeran’s publisher chose near-identical artwork for content released around the same time. You need to squint to find the actual albums in the sea of miscellany. It really was like Where’s Wally.
I was disappointed. The sheen of the Apple Music experience vanished. A few hours later, I thought to myself someone really should do a better job at this. Intrigued, I loaded up Spotify. Lo and behold, Ed Sheeran’s albums page is as you would expect. Humane.
The Spotify screenshot is long gone off the top of the viewport. The Apple Music equivalent scroll view is (probably) still on screen.
Instead of keeping engineers on a relentless annual schedule and cramming features into a single update, Apple will start focusing on the next two years of updates for its iPhone and iPad operating system, according to people familiar with the change. The company will continue to update its software annually, but internally engineers will have more discretion to push back features that aren’t as polished to the following year.
It sure looks like this is a case of the feedback loop working. The Apple community complains about software quality, the executive team reviews procedures and makes structural changes. It sounds like engineering will now have less pressure to ship features within the one-year cycle with more flexibility to take their time and potentially push work that is lagging behind to the following year. Do a few things well. Time will tell if this strategy succeeds; it could backfire if too much stuff gets punted to the next release.
As an outsider, I think it’s hard to really assess whether these changes are meaningful rather than empty, ambitious, words. However, I’m glad the way it is portrayed in the Bloomberg report indicates it is a deeper shift of philosophy rather than a one-time focus for iOS 12 followed by a return to the status quo.
In other new tidbits in this report, Gurman says Animoji will come to FaceTime, there’ll be a new Stocks app, and Siri will be more deeply integrated into Spotlight. The cross-platform app project is still on track apparently, which will easily represent the biggest change to macOS in five years. watchOS and tvOS aren’t mentioned in this article; it was previously stated that the development plan for these OS’s had not changed from the norm.
Major iPad-specific changes are seemingly delayed until 2019. This doesn’t bother me too much, obviously people want stuff as soon as possible but the point of this whole exercise is that resource tradeoffs must be made, but I hope they can fit in some minor tweaks to the multitasking model. It’s crazy to me that you can swipe from the right on iPad and be in a state where nothing happens. Literally nothing. If an app isn’t in Slide Over, it should present a recent apps list window as a navigational fallback.