16 May 2017Bloomberg:
Apple is planning three new laptops, according to people familiar with the matter. The MacBook Pro will get a faster Kaby Lake processor from Intel Corp., said the people, who requested anonymity to discuss internal planning. Apple is also working on a new version of the 12-inch MacBook with a faster Intel chip. The company has also considered updating the aging 13-inch MacBook Air with a new processor as sales of the laptop, Apple’s cheapest, remain surprisingly strong, one of the people said.
When Apple held its Mac Pro press mitigation meeting, it claimed to be fully invested in the Mac line. Spec bumps like these are not glitzy or revolutionary, but they are welcomed and a good sign that Apple is keeping to its word. It is unfortunate that the 2016 MacBook Pro couldn’t feature Kaby Lake chips but a quick turnaround revision to address the complaints is a strong positive signal.
Even with an updated CPU, the Air will still be an embarrassing line item. The display simply needs to be much better than it is or Apple should significantly cut the price for it to be market competitive as a cheaper ultra thin and light machine. Sadly, the Bloomberg piece does not suggest that either of these changes are going to happen.