"Why Menus Suck" By Dave McClure

31 December 2012

Dave McClure:

first, here are a few frequent problems i have when i sit down for a meal:

  • too many items to choose from, many of which i don’t understand
  • no/few pictures (too small, poor quality), don’t know what i’m ordering
  • they don’t know what i like; i can’t remember what i got b4 (good/bad)

I was in Burger King today and I literally avoided half the menu because there was no clear indication as to the differences between the options. I don’t know the distinction between meaningless brands like “Tendercrisp” and “Steakhouse”.