Apple Watch To Feature On Cover Of Vogue China

10 October 2014

The Business of Fashion:

Apple organised a high-profile dinner for 250 fashion insiders, co-hosted by Azzedine Alaïa, Marc Newson and Jonathan Ive. But the guest of honour was the Apple Watch, several versions of which were displayed in a case right in the middle of the dinner venue, a space normally used as Mr Alaïa’s showroom. On their way out, guests were given exclusive images of the product, shot by Davis Sims and styled by Karl Templer, the very duo behind the Apple Watch’s fashion editorial debut on the wrist of Chinese supermodel Liu Wen in Vogue China.

The photography is nice, but notice how every picture shows the Apple Watch from a top-down perspective. At no point do the shots show the side of the device, where the thickness is noticeable. It concerns me a little that the photographers made a seemingly-conscious effort to conceal the depth of the Watch. On the flip side, the post also includes an interview with Vogue China’s editor and she seems to love how it looks …