24 July 2013iMore:
During yesterdays Q3 2013 earnings conference call, Apple CEO Tim Cook confirmed that the sales of iPhone were up 50% on the same quarter in 2012 for the UK. Whichever way you look at it that’s an impressive number. Granted, a year ago folks may have been holding off for the then traditional summer new release, but I don’t think that’s all there is to it. With three models of iPhone to choose from here, all of which are available with carrier subsidies, it’s never been more affordable to get onto an iPhone.
Anecdotally, I can attest to that. iPhone 4 and 4S’ are everywhere. I feel the UK is a market where the cheap iPhone is going to be a big hit.