Twitter's New Mission Statement

12 November 2014

Wall Street Journal:

Noto also read out Twitter’s new mission statement, which he admitted was a mouthful: “Reach the largest daily audience in the world by connecting everyone to their world via our information sharing and distribution platform products and be one of the top revenue generating Internet companies in the world.”

“I struggle to read it every time,” Noto said.

Ignoring the weird PR crap and the alarming focus on revenue maximisation, the CTO himself ‘struggles to read it every time’. Isn’t that a good enough sign you should pick something else?