Cook Emails Employees About Hiring Burberry CEO

15 October 2013

Tim Cook, in a letter to employees, via 9to5Mac:

She shares our values and our focus on innovation. She places the same strong emphasis as we do on the customer experience. She cares deeply about people and embraces our view that our most important resource and our soul is our people. She believes in enriching the lives of others and she is wicked smart. Angela has shown herself to be an extraordinary leader throughout her career and has a proven track record. She led Burberry through a period of phenomenal growth with a focus on brand, culture, core values and the power of positive energy.

As a Brit, on the sole basis of each company’s retail outlets, hiring the CEO from Burberry is a much better choice than the CEO of Dixons.