Rumour Suggests 4.7 Inch iPhone To Launch In August, 5.5 Inch Model To Follow In September

9 May 2014

Economic Daily News, via The Economic Times:

A 4.7-inch screen version of the iPhone 6 will reach stores in August, the Economic Daily News reported without specifying which markets would receive the phone first.

A 5.5-inch or 5.6-inch model will be released in September, the newspaper said, as the iPhone 5 series was previously.

I have no doubt in my mind that the two iPhone models will launch at different times. Rumours about delays for the 5.5 inch phone have been swirling for months. Launching a month apart, whilst slightly inconvenient, has many upsides for PR. Apple can control the news cycle twice.

More importantly, it is paramount that Apple gets its new phone out as soon as possible. I think everyone agrees that the 4.7 inch model will be more popular, so it would be bad business to delay the launch to launch both devices simultaneously.1

What I can’t justify is an August launch, however. The last product Apple released in August was a minor Mac Pro update in 2010. August isn’t a good time to launch products. A lot of people in the tech industry are away on holiday — the press isn’t set up for covering big launches in August.

I would expect a similar timeframe as last year. Apple would announce both phones in early September, with a mid September release for the 4.7 inch model. The launch of the larger model would then follow a couple of weeks later, probably in early October.

1 Apple did this with the original iPad, delaying the launch of the iPad 3G by a month to prioritise shipments of the WiFi model.