5 June 2013Samsung Mobile Press:
“The GALAXY S4 Active is the newest addition to the GALAXY series and is purposefully designed for active users who love the outdoors,” said JK Shin, CEO and President of IT & Mobile Communications Division at Samsung Electronics. “Samsung has taken the innovative features of the GALAXY S4 and added breakthrough protective design elements to create a device that thrives in an active environment and is built for a lifestyle of travel and exploration.”
When you have saturated the smartphone market with models at every different screen size, what do you do next? Make rugged and waterproof variants of the same devices, at every screen size.