29 August 2014Re/code:
So that new wearable device Apple is introducing on September 9? It’s going to be a while before anyone is actually wearing it. Sources in position to know tell me it won’t arrive at market for a few months. “It’s not shipping anytime soon,” said one. So when does Apple plan to ship its eagerly anticipated wearable? That’s not clear, but my understanding is that we’re unlikely to see it at retail until after the holiday season — think early 2015. Disappointing news for anyone hoping to put the device in a stocking come Christmas, but not unprecedented. Remember, Apple didn’t ship the first iPhone until six months after its January unveiling. Which is not to say that the gap between announcement and ship date will be that long, just that it would be unwise to expect preorders for the device to begin on the Friday following its unveiling. Apple declined to comment.
My ‘sneak peek’ theory just got a lot more weight behind it. I was modelling for a late November launch, in limited quantities, however. ‘Early 2015’ sounds more like January. This sort of breaches Tim Cook’s famous proclamation, but it’s definitely ambiguous enough for Apple to claim they still met their self-imposed deadline.1
1 By conflating an announcement with a release.