14 February 2017
As expected, it’s a consumer reality show like Shark Tank but focused on app entrepreneurs. It doesn’t represent a diverse view of the worldwide App Store developer industry … but I wasn’t expecting it to. I think you’d be hard pressed to find any ‘reality’ TV that does justice to real life. Hopefully, the series is entertaining to watch.
I still question the distribution strategy, wherein Planet of the Apps is only accessible inside the Music app and requires an Apple Music subscription. This feels like something that should be freely broadcast to anyone who wants to watch it; it’s advertisement for iOS through and through.
Carpool Karaoke makes more sense as premium content for Apple Music (it’s about music for one) but I think it might just go entirely ignored. The Late Show segments are viral phenomenons on YouTube with millions of views. That just isn’t going to happen for Apple’s series because there is no ability to share it with your friends; it’s soloed within Music and iTunes, plus it requires upfront payment to view.