Stoke-On-Trent Will Send 'Motivational' Text Messages to Obese People

4 February 2014

BBC News:

Obese people in Stoke-on-Trent will be sent text messages to encourage them to lose weight, the city council has said.

About 70,000 adults in the city are classed as obese according to the council, with the local NHS spending £50m a year on weight-related illness.

“Motivational” texts include: “Use the stairs more”, “Eat fruit and veg” and “Keep a check on snacks and drinks”.

The 10-week project will cost £10,000 and will be available to 500 people who sign up with the council.

Why on earth are the text messages sent in all caps … and why on earth does this project cost £10,000!