17 January 2014NPD:
Apple and Samsung were the winners as more consumers migrated to their flagship devices. iPhone ownership increased from 35 percent in Q4 2012 to 42 percent in Q4 2013. Likewise, Samsung Android phones increased from 22 percent of smartphones owned in Q4 2012 to 26 percent in Q4 2013.
It’s easy to take a comical stance in light of this report, play the ‘Apple is doomed’ sarcasm card and move on. However, I think it’s important to remember that the US has never been a point where Apple has struggled. The proportion of iPhones sold relative to all phones sold in the US has grown consistently for ever.
The people who genuinely believe ‘Apple is doomed’ quite rightly pinpoint other regions as the key battlegrounds for the iPhone going forward; places like India and China.