Google's TV Ads For The New Nexus Phones

18 October 2015

The Verge:

Google’s Nexus line has long been a type of fan service — the phones themselves might even be just ads for Android — but the company seems to be aiming higher with its latest devices. Ads for the 5X have recently been spotted during major commercial blocks; people watching NFL action today probably got a look at the ad for the new Nexus 5X, which is manufactured by LG.

These ads are so bland and so boring. It’s thirty seconds of specs superimposed over rotating renders of the two phones. There’s no narration either — just a common pop soundtrack backing the video. When I read The Verge’s article, I thought there must have been a mistake with the embed. I haven’t seen something this terrible for a long time. They’ve turned a list of hardware details into a moving PowerPoint presentation. As you watch the bland scenes roll, particularly when the reversible USB-C port is highlighted as a headline feature, you can almost feel your brain getting bored and your eyes drifting away.