According To One Study, Nexus 7 Outsells iPad In Japan

21 January 2013

Nikkei:

In December, the Google Nexus made by Taiwan’s Asustek Computer Inc. accounted for 44.4% of all tablet sales by volume electronics retailers. That’s according to a survey of 2,400 stores nationwide by market research firm BCN Inc., released Wednesday.

Google’s figure beat Apple’s 40.1% share, dethroning the iPad for the first time since it went on sale in May 2010.

Impressive. Fluke, seasonal Christmas surge, or an example of an underlying trend? The Japanese market is a dwarf compared to the US and China, with sales of four million tablet sales total across the entire of 2012, but the fact that the Nexus was able to beat the iPad in any market is noteworthy, especially a quarter in which the iPad lineup was updated.