19 March 2013MSDN Blogs:
Publish your app(s) in the Windows Store and/or Windows Phone Store and fill out the form at http://aka.ms/CashForApps to participate. You can submit up to 10 apps per Store and get $100 for each qualified app up to $2000.
$100 per submission is a pathetic payout for any given app of a decent quality. Obviously, the $100 is not supposed to fund the development of your app by itself. It is only meant as an incentive.
Still, the upfront feebleness of the reward doesn’t help Windows Phone’s PR at all. It feels like a move a company makes in desperation, when they are clamouring for marketshare but do not have any money left for marketing to reverse the decline. Sadly, if it wasn’t for cash-cow Microsoft financing the unit, that hypothetical situation would apply to Windows Phone now.
A much better strategy for Microsoft to boost Windows Phone development would be to seed key indie developers with hardware. Sponsoring free sales of apps is another alternative use. In fact, take the million dollar kitty1 and split it equally between the top ten developers on iOS in exchange for their commitment to the Windows Phone platform.
In essence, instead of giving a negligible amount to many, do stuff that gives a reasonable payback to some.
1 The offer is ended after 10,000 submissions. 10,000 * $100 = $1,000,000.