Jony Ive Interviewed In The Sunday Times

16 March 2014

The Sunday Times:

What would you like to make that you’ve not made yet?

What we’re working on right now, which I can’t tell you about.

As always, the nature of Apple’s secrecy makes the interview rather boring. In terms of content, it lines up very closely with an interview Ive gave to The Telegraph two years ago. The same anecdotes, the same questions, the same responses. I wouldn’t go out of your way to read it.1

I don’t blame the dullness on Ive nor the interviewer. The repetitive nature of the piece reflects real-world events: nothing notable has happened. There isn’t really any new information to discuss.

1 9to5Mac has scans of every page of the article, if you are so inclined.