20 August 2013AdAge:
In addition to basking in all the publicity that comes with a heavily-anticipated Apple product launch, the launch partners get exclusivity within their respective industries through the end of 2013. Come January 2014, however, ads on iTunes Radio will become widely available, provided an advertiser agrees to the minimum buy-in of around $1 million, according to sources briefed on the product.
iAd started with minimum buy-ins of $1 million too. Then, it failed to take off and now the minimum prices for iAd campaigns has dropped to zero. It’ll be interesting to see if Apple has better success with iTunes Radio.