iPhone 5c Sales Share Similar To 4s Over The Same Period

14 October 2013

AllThingsD:

What’s more surprising is the iPhone 5c’s sales performance relative to that of the iPhone 4S’s following the debut of the iPhone 5. Despite the 5c’s newness and its colorful design, it’s not selling that much better than the 4S did when it was demoted to legacy iPhone by the flagship iPhone 5.

According to CIRP’s analysis, the 5c accounted for 27 percent of iPhone sales during the time period surveyed — just slightly more than the 23 percent captured by the 4S during the same period last year.

Is a 4 percent sales delta really worth the amount of engineering effort Apple employed to create a new design?