1 May 20139to5Mac:
Instacast for iOS is a hugely popular podcast catcher for podcast fans, but aside from iTunes, there hasn’t been much activity in this space on the desktop.
Last year, Vemedio, maker of Instacast, launched version 3.0 of their iOS podcast client, which moved from using iCloud sync to their own more reliable solution.
Today, Vemedio released its first public beta of Instacast for Mac for free, but I’m sure we can expect it to be a paid app when it launches.
When Arment launched Instapaper in 2007, it was a web app. Over time, to compete it had to become more complicated and more involved. Instapaper added a text parser, an iPhone app, a Kindle delivery option, an Android app among countless other features.
Iteratively, each version developed into the monstrous offering available today. However, for a prospective newcomer, the expectations to be even remotely competitive in a 1.0 version are extremely daunting in terms of time and money. The risks involved in trying to enter that space are massive.1
Podcast apps are now going down the same path. The expectation is that you can’t just be an exceptional app for the iPhone, you have to be an exceptional service. Indie developers are going to struggle; dealing with sync alone is hard enough.
1 From what I can see, because of the gigantic barriers to entry, nobody (in the last year) has.