4 February 2013TechCrunch:
After checking with a couple of App Store developers and sources inside Apple, it sounds like the new vanity URLs will not be able to be configured to whatever the developer wants them to read, but will rather be provided by Apple on the developers’ behalf. This conflicts CNET’s and our original reports on the matter. It’s confusing because of the way the developer documentation reads at present (see excerpt above, for example).
The documentation is only confusing to people who care about being first to the submit button, rather than performing actual research.