Apple Hires Two Key Nike FuelBand Engineers

8 July 2014

9to5Mac:

Indicating that Apple’s future wearable technologies will go head-to-head with the likes of offerings from Nike and Fitbit, Apple has hired a few world experts in fitness and behavior-tracking technologies.

As Nike winds down its development of FuelBand hardware, engineers from the team have begun seeking new jobs and landing at companies like Apple. We’ve discovered via LinkedIn that Apple has hired two key hardware engineers that worked on the FuelBand.

… And yet Cook still sits on Nike’s board, with no signs of that changing. I really don’t get how this continues to be.1 If this was the other way round, if Nike was hiring key Apple engineers to directly compete with them, Apple would have kicked Nike off of Apple’s board in a heartbeat.

1 I suppose it helps Nike’s core business isn’t its fitness bands, but still …