6 February 2014PocketGamer:
But, let’s now throw some reality onto this back-of-the-envelope calculation.
100 million downloads is likely too high, and not everyone who downloads the game plays it after day 1.
Tweaking our initial data points changes the end result significantly.
50 million downloads, with 3 sessions a day and 2 ads per session results in revenue of $6,000 per day.
Someone didn’t do their homework. In an interview with The Verge, Nyugen revealed that the game is earning around $50,000 per day in ad revenue.