Ferrari Demos CarPlay

Apple’s in-car infotainment system has been a long time coming. After it was announced at the company’s annual WWDC conference in June last year, “iOS in the Car” flew under the radar, only to undergo a rebrand and launch publicly yesterday under a new moniker: CarPlay. Sharing part of its name with the company’s AirPlay media streaming protocol, CarPlay combines all of the iPhone’s most important features and mirrors them inside the car, allowing car owners to call, text, navigate and listen to music (and more) using touch or Siri-based voice inputs. The new in-car interface is compatible with new Ferrari, Mercedes and Volvo models unveiled at the Geneva Auto Show, and it’s there we got the chance to test Apple’s automotive assistant inside a suitably-equipped Ferrari FF coupe.