16 April 2013AdAge:
In its own version of an upfront marketplace, Facebook is currently selling four daily summer “slots,” each targeting a relatively large demographic: women over 30; women under 30; men under 30; and men over 30. The ads will be capped at 15 seconds and frequency capped to ensure that no user sees more than three per day, with an asking price of upwards of $1 million, according to one executive.
To be effective, video ads require attention. Meanwhile, the News Feed is presented as a stream of scrollable content, which users tend to skim through. It doesn’t seem like a harmonious partnership.