25 February 20149to5Mac:
The ties between Apple and Disney are tightening even more thanks to their unprecedented collaboration on the new Movies Anywhere app. This ambitious project has been percolating at Disney for years and aims to make purchasing and viewing digital content easier than ever.
A direct shot at UltraViolet, the Movies Anywhere app allows users to purchase and play movies within the app or through any device with access to your iTunes library. Previously purchased films on DVD, and Blu-ray can be added to the app if they shipped with a digital redemption code. All past iTunes purchases are eligible.
There is actually a hidden partnership with Apple behind this app. You can sign into your iTunes account and the app imports all the films you have already bought from the iTunes Store. Conversely, if you buy a movie in the app, it automatically gets added to your iTunes account too.