"They Didn't Even Care"

6 December 2012

Tim Cook, in a Bloomberg interview with Josh Tyrangiel:

You know, I have been involved in hundreds of new product announcements, hundreds of product withdrawals. At one of the companies I worked at, not to mention any names, we’d put (new products) in the lobby. We’d get on the employee intercom system and say, “Come look at them,“ and nobody came. They didn’t even care.

Most CEO’s wouldn’t even notice that they didn’t care.