6 December 2012Tim Cook, in a Bloomberg interview with Josh Tyrangiel:
You know, I have been involved in hundreds of new product announcements, hundreds of product withdrawals. At one of the companies I worked at, not to mention any names, we’d put (new products) in the lobby. We’d get on the employee intercom system and say, “Come look at them,“ and nobody came. They didn’t even care.
Most CEO’s wouldn’t even notice that they didn’t care.