Apple And Yahoo Talking About Further Content Deals

The two companies have been discussing how more of Yahoo’s services can play a prominent role on Apple’s iPhone and iPad, people briefed on the matter said.

Data from Yahoo Finance and Yahoo’s weather site already come preloaded onto iPhones. Yahoo data, such as sports stats, help power Apple’s voice-activated “assistant” Siri. But the companies are discussing new arrangements, including possible deals to get more content from Yahoo Sports, Yahoo News and its other Web properties loaded onto Apple devices or available through an expanded partnership with Siri, one of these people said.