Apple To Let People Have An Apple Store Giftcard In Their Passbook

15 October 2012

9to5Mac:

Nearly a month after launching its virtual wallet iPhone app, Passbook, Apple is preparing to put the feature to good use in its physical retail stores.

Later this month, Apple will be seeding an updated version of its mobile point-of-sale (EasyPay) system software to Apple Store employees. This update, numbered version 12.3, will allow retail employees with EasyPays to capture Apple Store payment card codes from customer iPhones and iPod touches running Passbook.

You would have thought that a company that controls the hardware experience, the software experience and the retail experience would have been able to coordinate this to happen at the same time.1

1 It would have prevented a lot of the confusion users initially experienced.