Apple Releases New iPhone 5s 'Powerful' Ad

23 April 2014

Apple, YouTube:

With the power of iPhone 5s, you’re more powerful than you think.

Acceptable ad, but a bit dull for my liking.1 The clip of the heartbeat app (which reads your pulse through the back camera) sticks out like a sore thumb. Perhaps, this is a response to the S5’s heart-rate sensor. It’s a weird thing for Apple to highlight — it’s often inaccurate and is sorta inelegant.

1 By contrast, this is Apple’s best ad in recent memory.