Apple Adds "Apple Events" To Apple TV, Will Livestream Today's Event

23 October 2012


Several MacRumors readers have noted that Apple has added a new “Apple Events” icon to the Apple TV, with the company revealing that it will be streaming today’s media event live.

I’d love to know what factors are involved in deciding whether an event gets streamed or not. Is it based on popularity of the product? Location? Whether Apple wants to more succinctly send out a certain message1?

Are these intermittent occurrences test runs, so that the goal is to eventually stream every event?

1 In this case, a live stream is a much better means of communication for the education sector than technology website liveblogs.