Apple Has Some Senior Vice President Changes

28 August 2012

Apple:

AppleĀ® today announced that Craig Federighi, Apple’s vice president of Mac Software Engineering, and Dan Riccio, Apple’s vice president of Hardware Engineering, have been promoted to senior vice presidents. Federighi and Riccio will report to Apple CEO Tim Cook and serve on Apple’s executive management team.

Apple also announced that Bob Mansfield, who announced his retirement in June, will remain at Apple. Mansfield will work on future products, reporting to Tim Cook.

There is now a senior vice-president of Mac software, for the first time in a long while, to join Forstall who runs the iOS division. Clearly, the Mac isn’t dead yet.

The weird thing is the second point; Mansfield’s sudden change of heart to prolong retirement is stated without explanation. Moreover, it is awkward because Apple now has two SVP’s of hardware: Riccio and Mansfield. Strange.