Amazon UK Now Requires £10 Minimum Spend To Qualify For Super Saver Delivery

7 January 2014

Amazon:

This change relates specifically to FREE Super Saver Delivery – all other delivery services, including Amazon Prime, remain unchanged.

Our Super Saver Delivery service has changed. From 7 January 2014, all UK orders fulfilled by Amazon with a total value of at least £10 will qualify for FREE Super Saver Delivery. Previously, the £10 threshold applied to all our product categories except Books, Music, Film & TV, Blu-ray, Software or PC & Video Games.

The minimum spend requirement was first introduced back in July. Now, the threshold applies to all orders, including books.

When the £10 limit was originally instated for certain products, I assumed it was because the items in these categories were just too expensive to ship for free as individual items. Now that it applies to all goods, including books, it is obvious that this change is trying to force people onto Prime, which sucks.