Microsoft's QuickStart Kit For Mac Developers
The company is adding a few more features to the service today, including a new code scanning tool for sites behind a firewall and virtual machines for IE 10 on Windows 7 and IE8 on Windows XP. The highlight of this release, however, is that for a $25 donation to Watsi.org, Kahn Academy or Code.org and $8 for shipping ($16 if you are outside the U.S.), Microsoft will now send Mac developers its Windows QuickStart Kit with a copy of Windows 8 Pro and Parallels Desktop 8 for Mac on a USB stick.
I would say this is a good Microsoft incentive. Even if you are a Mac developer who doesn’t want Windows to ever enter their life, you still might take advantage of this promotion for the USB stick and Parallels alone. At minimum, it increases goodwill for Microsoft.